What is Know Your Ethos?
See the gap between who you want to be and how you actually live.
Most of us know what we believe. Our habits don’t always agree.
Know Your Ethos helps you name what matters to you, then shows you where your days match it and where they don’t.
It is an app for iPhone, Android and the web.
How it works, in three steps
Name what matters. Live your days. See the gap.
Step 1
Name what matters
Pick the values you make time for, the virtues you want to live by, and the person you want others to meet.
Step 2
Live your days
Short check-ins, your journal, and a few honest tests show how you really act. Speak or type. A check-in takes about two minutes.
Step 3
See the gap
See where your habits match your beliefs and where they don’t. Pick one virtue to practice this week. Then check in again.
Meet your Daimon
The old Greeks used the word daimon for the inner voice that knows what you could become. In Know Your Ethos, the Daimon reads your own words and shows you what keeps coming up.
It is a mirror. It does not give orders or advice.
Questions people ask
What is Know Your Ethos?
An app that helps you see the gap between who you want to be and how you actually live. You name the values you make time for, the virtues you want to live by, and the person you want others to meet. Short check-ins, your journal and a few honest tests show how you really live. Then the app shows where the two match and where they don’t.
What does ethos mean?
Ethos is an old Greek word for character: the way a person lives, day after day. In Know Your Ethos, your ethos is the set of values, virtues and characteristics you choose for yourself.
How is it different from a journaling app?
A journaling app gives you a blank page. Know Your Ethos starts from what you said matters to you. It asks a few short questions each day and puts your days next to what you said. The Daimon reads your words and shows you what keeps coming up.
What is the Daimon?
The old Greeks used the word daimon for the inner voice that knows what you could become. In Know Your Ethos, the Daimon is an AI that reads your own words and shows you what keeps coming up. It is a mirror. It does not give orders or advice, and it is not therapy.
How long does it take each day?
A check-in takes about two minutes. A few short questions, and you tap the answer that is true for you. You can also speak or type in your journal whenever you like.
What tests are there?
There are 4. Virtues Test (in the app, about 4 minutes): 20 short situations from real life. See which virtues you live by, and which ones you only plan to. What’s Your Blind Spot? (60 seconds): 10 statements. One pattern that is hard to see on your own. What’s Your Ethos? (60 seconds): How do you hold your values? 12 statements to find out. Are You Living by Default? (60 seconds): How much of your life did you choose on purpose? 12 statements to find out.
What are the five blind spot patterns?
The Deflector, The Intellectualizer, The Overachiever, The People Pleaser, and The Controller. The Blind Spot Test shows which one is strongest for you right now.
Is it free?
Free to start. No card needed. Name your values, check in, and take the tests at no cost. Premium adds more Daimon conversations.
Is my data private?
Encrypted at every stage. No ads. No selling your data. Delete it any time.
Who is it for?
Anyone who knows what they believe and wants to see how well their days match it. It is not therapy and not crisis support. If you need that, please talk to a licensed professional.
Free to start
Name your values, check in, and take the tests at no cost. Premium adds more Daimon conversations.
Encrypted at every stage. No ads. No selling your data. Delete it any time.

