Know Your Ethos
KnowYourEthos

Cookie Policy

Last updated: October 15, 2026

What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience. Some cookies are essential for the site to function, while others help us analyze traffic and tailor content to your interests.

This policy explains which cookies Know Your Ethos uses, why we use them, and how you can manage your cookie preferences.

Types of Cookies We Use

We categorize the cookies on our site into the following types. The table below provides details on each cookie, including its purpose and how long it persists on your device.

Necessary Cookies

We use one strictly necessary cookie, kye_region. It records whether we should ask for consent first or apply opt-out rules, as a group such as "eu" or "row". It does not store your country or location. It lasts for your browser session.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information about page views, traffic sources, and user behavior. This data is used to improve our site and provide a better experience.

Marketing Cookies

These cookies are used to track visitors across websites and display ads that are relevant to you. They help us measure the effectiveness of our advertising campaigns.

Consent Cookies

kye_consent stores your choice, accepted or rejected, so we remember it on future visits. An opt out is stored as rejected.

Cookie Details

Cookie NameProviderPurposeDurationType
_ga / _ga_*Google AnalyticsTracks page views and user behavior to help us understand how visitors use our site via Google Analytics 4.2 yearsAnalytics
PostHog cookiesPostHogCollects analytics data for product improvement, including page views and feature usage patterns.1 yearAnalytics
_fbpMeta PixelIdentifies your browser for ad targeting and measures the effectiveness of Facebook advertising campaigns.3 monthsMarketing
_fbcMeta PixelStores the click identifier when you arrive at the site from a Facebook ad, helping attribute conversions.3 monthsMarketing
kye_consentKnow Your EthosStores your choice (accepted or rejected, and an opt out is stored as rejected) so we remember it on return visits.1 yearConsent
kye_regionKnow Your EthosRecords which consent rule applies (ask first, or on by default with opt out). Stores a group, not your country.SessionNecessary

How to Manage Cookies

You can control and manage cookies in several ways:

  • Browser settings: Most browsers allow you to block or delete cookies through their settings. Check your browser's help documentation for instructions on how to manage cookies.
  • Cookie settings on our site: If you visit from the European Union, the European Economic Area, the United Kingdom or Switzerland, or if we cannot tell where you are, you see a banner where you can accept or reject non-essential cookies before any are set. Elsewhere, analytics and advertising cookies are on by default and the notice at the bottom of the page has an Opt out button. You can change your choice at any time with the Cookie Settings link in the footer.
  • Global Privacy Control: If your browser sends the Global Privacy Control signal, we treat it as an opt out and do not set analytics or advertising cookies, unless you later choose Accept on our site.
  • Opt-out tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Please note that blocking certain cookies may affect the functionality of our site and your overall experience.

Third-Party Services

We use the following third-party services that may set cookies on your device:

  • Google Analytics (Google LLC): Web analytics service that tracks and reports website traffic. For more information, see Google's Privacy Policy.
  • PostHog (PostHog Inc): Product analytics platform that helps us understand how users interact with our site. For more information, see PostHog's Privacy Policy.
  • Meta Pixel (Meta Platforms Inc): Tracks conversions from Facebook ads and enables retargeting. For more information, see Meta's Privacy Policy.

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically to stay informed about our use of cookies. The "Last updated" date at the top of this page indicates when the policy was last revised.

Contact Us

If you have any questions about our use of cookies or this policy, please contact us at privacy@knowyourethos.com